XL Vision for
XL Recognition

XL PR CEO Erynn Kerrigan is a fast-rising star in media relations and story placement. At the ripe young age of 32, she has already established an outsized track record of story placement success, representing her own clients and serving as an effective outsourced media placement specialist for boutique PR firms. Erynn is driven by an abiding belief that people everywhere need stories that inspire them to elevate their contributions to the people around them and expand their influence for good. She is equally convinced that many of the best people and stories don’t receive the attention they deserve, and is devoted to ensuring that they do.

Erynn combines her native warmth and creativity with pluck, passion and perseverance to land a host of compelling stories in national, regional and trade press. Her clients’ stories have been featured in Business Insider, CBS NEWS, CNN, Forbes, Fox Business and Fox News, the Washington Post and a host of other leading national and regional outlets. She has placed compelling stories for a group of clients that has run the gamut, from philanthropic educational organizations to global technology leaders and finance mavens, in the US and across the world in Africa and East Asia.

Erynn has earned the respect and affection of a steadily growing number of reporters and editors. One TV reporter dubbed her “the Scrappy PR Pro,” and the moniker has stuck. Erynn’s work and talent has also been widely recognized within the public relations community. In 2022, she was named the PRSA (Public Relations Society of America) Young Entrepreneur of the Year for Utah.

Brian Kerrigan brings wide-ranging talent, a natural affinity for service and a true outsider’s perspective to his role as XL PR’s COO. Brian has refined his operational capability and his dedication to service through his diverse professional experience:

As a registered nurse providing comprehensive patient care across a variety of specialties, with a particular focus on acute surgical care, an advanced intelligence analyst for the US Army National Guard, utilizing his fluent Korean and Spanish language skills and sophisticated signals technology expertise to provide translations and prepare classified intelligence reports, a former legislative researcher for a non-partisan US organization committed to promoting greater constituent involvement in healthcare and other key issues before Congress inspired by Erynn’s clients and their stories, Brian decided to join in her mission of bringing awareness and credibility to underrepresented people and compelling yet overlooked stories. Brian’s uncanny ability to identify clients’ fundamental pain points, then develop effective strategies for transforming these obstacles into strategic victories, made him a natural fit for his role as partner and COO.

Courtney Stokholm is a dedicated professional with a background in education and a fervent commitment to diversity, equity, and inclusion. Courtney graduated from Brigham Young University with a Bachelor of Science in Elementary Education. Her coursework included a minor in Teaching English as an Additional Language endorsement, reflecting her commitment to inclusivity and supporting diverse learners. During her time in Education, Courtney taught students in low-income areas and from diverse backgrounds. Courtney fostered a positive and inclusive classroom environment for all students which were a majority of English language learners and students with learning disabilities. Beyond her professional achievements, she actively engages in community initiatives, notably with the nonprofit organization "By Women, For Women," where Courtney successfully plans and facilitates events, recruits speakers, and moderates discussions on sensitive topics important to women. Courtney has been working as a freelance researcher and administrative assistant for a year now and has been with XL PR since January of 2023.

Becka is an experienced entertainment professional who got her start in the highly competitive and exclusive world of late-night television working on CONAN and NBC’s Last Call with Carson Daly. From there she pivoted into film marketing and PR. Working with top Hollywood PR agencies, she has experience leading whole film campaigns from start to finish. Becka has worked on the creative strategy and logistics behind award winning film campaigns including Parasite, Knives Out, Uncut Gems, and The Farewell.