XL PR is a boutique public relations agency that builds earned media into business outcomes for founders and mission-driven organizations. The firm works in three practices: behavioral finance, behavioral and environmental health, and executive visibility. Its proprietary PITCH Method™, reverse-engineered from every placement the agency has secured, governs every pitch the firm sends. XL PR clients have been featured in The Wall Street Journal, The New York Times, CNBC, Forbes, Entrepreneur, and Travel + Leisure, earning 529 placements in 2025. Founded by partners Erynn Kerrigan and Rachelle Peterson, XL PR is based in Utah.