Your PR Strategy Blueprint
A $797 first-step engagement. We research your business, build a custom PR plan and walk you through it live. Keep it and run it in-house, or hand it to us to execute. The strategy is yours either way.
- $797 flat, one-time price
- 1-2 weeks to build
- 100% yours to keep
The PR Blueprint is
NOT a proposal
Most PR proposals are sales documents
Most PR proposals describe what an agency does, not what you should do. The moment you say no, they’re worthless to you. The blueprint inverts that. It’s a strategy document that happens to double as our proposal. If you never hire us, you still have a plan you can execute. But we hope you like it enough to keep us!
- $797 flat, one-time price
- 1-2 weeks to build
- 100% yours to keep
One Document With Three Sections
Hover over any section to see what’s in it.
Section One
Company Summary
Section Two
Custom Strategic Approach
Section Three
Execution Plan
Where the Strategy Comes From
RPIE
XL PR’s award-winning method includes Research and Planning before Implementation and Evaluation. This framework is run on every campaign so no assumptions go unchecked.
PITCH Method
We reverse-engineered 529 client placements from 2025 to identify the five things that landed stories in common. Every angle in your blueprint is built against this methodology. Read more about the PITCH Method.
Your Media List
We don’t pitch based on a journalist’s bio. We read what they’ve actually written. And the list we build is yours to keep, whatever you decide.
Two Ways to Use Your PR Blueprint — You Decide
We ask for an answer within 30–60 days of the blueprint call, while the angles are still timely.
Option 1
Execute Yourself
You have the angles, the outlets, the named journalists, and the timeline. If you have someone in-house who can execute, execute. Some clients do exactly this, and we’re fine with it.
Option 2
XL PR Executes
The blueprint becomes the scope of the contract. No second discovery, no re-pitch, no surprises in the agreement — you’ve already read the strategy it’s built on.
From a client who’s seen it compound.
“I had the privilege of meeting with Erynn Kerrigan and Rachelle Peterson of XL PR earlier this week.
Let me just tell you about my experience with them:
First, after we scheduled the intro call, I received a video message introducing themselves and explaining what they do. They even included pricing right there in the video!
Then, Rachelle spent a great deal of time talking with my colleagues and me about our specific needs. She asked all the right questions.
But what most impressed me was the option to purchase a PR plan from them up front.
Having worked on the agency side, it’s rarely standard practice to share a plan before an agreement is signed. Being able to review the plan (Erynn and Rachelle call it a blueprint) before signing an official agreement is a game-changer.
If you are in need of dynamic PR support (including GEO, which I learned stands for Generative Engine Optimization!), you need to talk to Erynn and Rachelle!”
Adam Denison
Already an XL PR Client?
Your Blueprint Has a Second Edition
Whether you have a first edition or not, XL PR can build an expansion. We look at what you’ve done so far with the numbers behind it. Then map everything to your full-funnel plan, tagged with what’s currently in your plan and what’s available to add, including a multi-year growth path.
- $797 flat, one-time price
- 1-2 weeks to build
- 100% yours to keep
The Blueprint Started with A Conversation
We can’t write a custom strategy without talking to you first. The inquiry form takes five minutes and the discovery call is free. Then, we can complete your blueprint.