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Abigail Hansen

Media and Influencer Relations Specialist

Abigail Hansen is a creative, digital-first communicator who turns audience insight into content, partnerships, and campaigns that perform. Her expertise in influencer relations, affiliate marketing, content creation and social media strategy has been shaped by work with more than 30 beauty, personal care, and wellness brands like CeraVe and L’Oréal. She brings that knowledge of what motivates people to engage, trust, and act to media relations as well, finding  stories through a behavioral lens for clients in the finance, behavioral and environmental health spaces.

Areas of Expertise

  • Media Relations/Placements
  • Influencer Relations
  • Strategic Partnerships
  • Content Creation/Copywriting
  • Social Media Strategy
  • Health Communications/Wellness
  • Financial Literacy/Education
  • Market Analysis/Research

Career Highlights

  • Partnerships with more than 30 companies in the personal care and wellness space, including Tarte Cosmetics, Benefit Cosmetics, Goli Wellness, MicroIngredients, CeraVe, and L’Oréal
  • Developed and managed multiple digital brands, overseeing concept development, content production, campaign execution, live digital engagement, and performance analysis

Education & Certifications

  • Bachelor of Arts (Public Relations, minor in Business), Brigham Young University
  • Muck Rack Media Relations Certification
  • HubSpot SEO Certification
  • Influencer Relations Certification

In the News

Abigail’s clients have been seen in:

ABC4 · Benefitnews · Vendingtimes · KQ2