Dara Johnson is a journalist-trained media strategist who brings editorial judgment, media instinct, and genuine care to every client story. With experience writing for Stowaway Magazine, Y Magazine, Utah Business Magazine, and other publications, she understands what media professionals are looking for because she is one herself. She brings expertise in media relations, content creation, copywriting, health communications, and healthcare IT to XL PR, shaped by more than two years editing research and content for KLAS Research.

Areas of Expertise

• Media Relations/Placements
• Content Creation/Copywriting
• Health Communications/Wellness
• Technical Editing

Career Highlights

• Secured 20 media placements for clients in less than six months
• 100% track record of landing coverage for each pitch sent

Education & Certifications

• Bachelor of Arts (Editing and Publishing, minor in TESOL), Brigham Young University
• Muck Rack Media Relations Certification
• Michael Smart PR Quick Start Program

In the News

Specializing in local media, notable client placements Dara has secured include:

KSL · The Salt Lake Tribune · ABC4 · KUTV · Fox 13