Rachelle Peterson is co-owner and Chief Client Success Officer of XL PR, where she builds strategy for public health, financial services, and clients ready to disrupt the system.

Rachelle excels at helping organizations build trust in industries where credibility matters. With her public health degree from Utah Valley University, she shaped messaging for the university’s annual fundraising efforts, the first-ever student-to-student giving campaign, and led events and education efforts for The Center for Women and Children in Crisis. She has also led high-impact financial services visibility work for BookSmarts Accounting, where CEO Jenny Groberg’s founder story became a campaign that generated $13.73M in earned media value, 140+ placements, a 25% revenue lift, and a 2024 Utah PRSA Golden Spike win against billion-dollar competitors.

You can find Rachelle’s clients mentioned in top tier national outlets, renowned trade publications and prestigious local news. For Rachelle, media stories are the starting line. What really matters is the SEO momentum, digital credibility, and long-tail visibility in an AI-powered search landscape that comes next.

A boy mom and fitness enthusiast, Rachelle is rarely found without a project in motion.

Areas of Expertise