Newsroom
Coverage that covers XL PR’s expertise and leadership as well as client coverage in The Wall Street Journal, Forbes, Travel + Leisure, KSL, and more.
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XL PR Media Kit
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News Archives
Find News from Clients and XL PR
Get to Know Us
What are you looking for?
XL PR Media Kit
Find Media Files
News Archives
Find News from Clients and XL PR
Get to Know Us
XL PR Media Kit
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XL PR is a boutique public relations agency that builds earned media into business outcomes for founders and mission-driven organizations. The firm works in three practices: behavioral finance, behavioral and environmental health, and executive visibility. Its proprietary PITCH Method™, reverse-engineered from every placement the agency has secured, governs every pitch the firm sends. XL PR clients have been featured in The Wall Street Journal, The New York Times, CNBC, Forbes, Entrepreneur, and Travel + Leisure, earning 529 placements in 2025. Founded by partners Erynn Kerrigan and Rachelle Peterson, XL PR is based in Utah.
Founder & CEO
Erynn Kerrigan
Co-owner
Rachelle Peterson
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Named Contact
Rachelle Peterson Co-owner, Chief Client Success Officer XL PR Rachelle@xl-pr.com 801-791-8172
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Sources you can book
Erynn Kerrigan and Rachelle Peterson speak on the record on earned media, founder visibility, and reporting on addiction, recovery, and health without harming the people in the story. Client experts available in behavioral finance, environmental and behavioral health, agritourism, and municipal communications.
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Your business needs a newsroom page like this one.
Everything above this line is a working, real example of a branded PR Newsroom. When a reporter decides whether to quote you, when a funder checks you out before a meeting, when someone asks an AI model what your company is known for, this is what they find. Without it, your coverage scatters across outlets you don't control. The parts aren't complicated:
- A named contact and a real response time
- A media kit that doesn't require a form
- An archive of every placement, dated and filterable
- Sources a journalist can actually book