XL Vision for
XL Recognition
XL PR is a high-touch, women-owned, boutique public relations firm dedicated to leveraging our elite capabilities in media relations and story placement to drive recognition, credibility, and results for inspiring, Utah-based businesses.
About Us
XL PR is a high-touch, boutique public relations firm created to help fulfill an expanding universal need for uplifting true stories that receive the visibility they need in order to drive widespread positive impact. We embrace the proposition that there is a tremendous amount of good in the world that doesn’t get near enough attention. Great stories possess the power to change lives, organizations, communities and cultures for the better, and we have never lost sight of our central focus on getting premier placement for high-octane, high-impact stories.
XL’s target clients are leaders and organizations committed to doing well by doing good by developing innovative products, services and initiatives designed to generate massive impact.
We envision building a steadily expanding team of people who share a passionate affinity for our core values and aspirations. People from diverse walks of life, with a myriad of life experiences, talents and perspectives.
These individuals will expand and refine the vision and capacities of the XL team, to extend the influence of our clients by amplifying their stories.
Our company will align incentives with our values, so people have the opportunity to participate in programs with long-term benefits, including impact-driven performance bonuses, revenue sharing and more.
Our Mission
We enable leaders to excel in taking their companies to new heights. Our strategies increase company value through third-party editorial endorsements, creative campaigns, and newsworthy information across various media platforms.
Problems We Solve
Savvy business leaders and PR pros understand that communication problems wreak havoc on good people and great companies. XL PR strives to focus on the bottom line by focusing on four central themes:
Increased Visibility
Positive news stories attract potential customers, top workforce talent, investors and strategic business partners.
Damaged Reputation
Negative stories can result in massive revenue hemorrhages, erosion of customer loyalty, and a downward spike in workforce morale.
Credibility
When potential customers see a brand consistently mentioned in reputable publications or featured by trusted influencers, it creates a sense of legitimacy and increases your know, like, and trust factor.
Market Positioning
PR is used to position a company as an industry leader or an expert in their field establishing a company’s authority and attracting customers seeking expertise.
Ready to XL?
Contact us to discuss how we can XL your company’s visibility.
What Sets Us Apart
Our Tie to The Bottom Line
XL’s superpowers all revolved around our elite media placement capabilities. We are relentless in ensuring that positive, compelling stories not only see the light of day, but get told by top reporters in premier national, regional and trade outlets, from print to radio, television and social media.
World-Class Messaging
At XL, you will have access to messaging and storytelling talent that has consistently delivered transformative language—strategic pitches, documents, speeches, articles, books and more.
Industry-Best Story Placement
After drafting the right messages for you and your objectives, XL unleashes our signature media relations team and system, sending the right message to the right people at the best outlets for your story.
Creative Tenacity
Once XL has engaged with you and your story, we will never stop until we have placed an excellent story on your behalf. The same applies to the next story. And the one after. And the pattern does not end. We will employ all of our talent, passion and creativity in the mission of getting your best story told.
Case Studies
Our Accolades
The XL PR Team takes pride in the talent, dedication, and expertise that define our team. Our collective achievements showcase our commitment to excellence and our ability to deliver outstanding results for our clients.
PRSA Young Professional
Award 2021 and 2022
Given for exceptional results and strategy at the accredited Utah PR Organization
APR & MBA
Accredited in Public Relations
Event Management
Pitch of the Year
Michael Smart’s Inner Circle for Media Relations 2022, 2023, and 2024
Certifications in Media and Influencer Relations
Fundamentals of Media Relations
Fundamentals of Media Measurement
Media Mentoring Program Completion
Influencer Marketing I & II
The Communicator Awards
2022 w3 Silver Award for Travel Influencer Relations Podcast
2022 Communicator Award of Excellence
SEO & Social Media
Social Media Certification from Ensign College
Digital Marketing Certification from Ensign College
Google Analytics Certification
Meet the Team
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Erynn Kerrigan
FOUNDER
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Rachelle Peterson
CO-FOUNDER & VP OF XL PR
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Jacqueline Crane
VP OF CORPORATE STRATEGY
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Sara Hall, APR
MEDIA RELATIONS STRATEGIST
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Kylie Jackson Burgener
CONTENT SPECIALIST
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Madison Burke
EXECUTIVE ASSISTANT & SENIOR SOCIAL MEDIA MANAGER
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Lindsey Lefevor
MEDIA RELATIONS SPECIALIST
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Shannon Golladay
MEDIA RELATIONS SPECIALIST
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Nicole Davis
SENIOR ACCOUNT MANAGER
Testimonials
Hear from our satisfied clients about our commitment to delivering XL value and helping their businesses XL.
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Kristi Holt
CEO and Founder of The M.E.C.A. Project
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“I recently had the pleasure of working with Erynn on our Safe 2 Feel event we were running. With only a couple days to work with, Erynn was able to get us exposure to every major news channel so they could do a story on the event. Her dedication and hard work was nothing short of inspiring. Not only did she manage to get our story shared, but she also handled all of the back and forth communication with the news channels in a timely manner. We are truly grateful for her help on this project and highly recommend her services.”
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JP Francia
Founder and CEO of Life Cider
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☆ $25,000 in Revenue in 1 month
☆ 70+ location gas station chain expressed interest
☆ 20+ Location Utah Grocery Story expressed interest
☆ Results are still unraveling
Ready to XL?
Contact us to discuss how we can XL your brand's journey to the top.
What Makes You Different?
What makes your company unique? Let's find ways to make your brand stand out.
How Do You Want To Grow?
What does success look like to you? Do you want to raise capital? Expand? Be acquired or go public?
What Is Our Process Like?
As your agency partner, we become an extension of your in-house team. We hit the ground running and make an immediate contribution to your business.