PR built to reach the people who
move your business forward.
PR for behavioral finance, behavioral and environmental health, and executive visibility.
- Develop your voice into a media asset
- Build authority that compounds year over year
- Earn coverage that drives business outcomes
15 minutes · Real listening
Our clients earned 529 placements in their industry markets last year alone.
PR Built For:
Behavioral Finance
Whether you are an accountant, advisor, or founder, taking the shame out of numbers and creating attainable ownership, let’s talk about your visibility gaps. Establish authority for the people helping everyday orgs build a healthier relationship with money.
Behavioral and Environmental Health
From addiction recovery, trauma, mental health, and the physical spaces people live in daily, let us bring your story into the spotlight. Tell the stories most people are too scared to say out loud and tell them with dignity, built to drive human impact.
Executive Visibility
For the founder, the candidate, the inventor, the one with the American Dream made real, it’s time to step into the spotlight. Take your leadership and your founder story and drive compounding authority.
Coverage is the key to your visibility gap.
Whether you’ve done PR before or not, you know coverage leads to direct business impact.
You want to be named when someone asks ChatGPT or Perplexity for an answer, coverage is an essential key to the GEO puzzle. Coverage is a snowball that turns visibility and authority into profit. Coverage is the start to building an audience that knows you and the trust that shows up in every sales call, funding pitch, and partnership in the long run.
That’s what you need. XL PR can deliver consistent coverage.
Compounded Authority with Human-Impacted Outcomes
Fast
Media moments don’t wait.
Focused.
Every step to move the business forward.
Full of heart.
We care as much as you do.
We care as much as you do.
You’re doing work that deserves to be seen.
Your story is real. The results are real, and the people you serve are better off because of what you built. But the audiences who could fund it, buy it, partner with it, or champion it don’t know you exist yet. The voices that do know are probably in your industry, not the ones that will change your trajectory.
XL PR fills the gap of awareness to human-impact and business-driving outcomes.
We’re a boutique agency. Two partners who stay in every account, a handpicked team, and a client list we’d genuinely bring home for dinner. Every story gets its own strategy, never a template.
You’ve built something worth hearing about. Our job is to make sure the right people hear it.
— Erynn Kerrigan & Rachelle Peterson
From Clients who’ve seen PR compound.
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