XL PR - XL PR

PR built to reach the people who

move your business forward.

PR for behavioral finance, behavioral and environmental health, and executive visibility.

15 minutes · Real listening

Our clients earned 529 placements in their industry markets last year alone.

PR Built For:

Behavioral Finance

Whether you are an accountant, advisor, or founder, taking the shame out of numbers and creating attainable ownership, let’s talk about your visibility gaps. Establish authority for the people helping everyday orgs build a healthier relationship with money.

Behavioral and Environmental Health

From addiction recovery, trauma, mental health, and the physical spaces people live in daily, let us bring your story into the spotlight. Tell the stories most people are too scared to say out loud and tell them with dignity, built to drive human impact.

Executive Visibility

For the founder, the candidate, the inventor, the one with the American Dream made real, it’s time to step into the spotlight. Take your leadership and your founder story and drive compounding authority.

Coverage is the key to your visibility gap.

Whether you’ve done PR before or not, you know coverage leads to direct business impact.

You want to be named when someone asks ChatGPT or Perplexity for an answer, coverage is an essential key to the GEO puzzle. Coverage is a snowball that turns visibility and authority into profit. Coverage is the start to building an audience that knows you and the trust that shows up in every sales call, funding pitch, and partnership in the long run.

That’s what you need. XL PR can deliver consistent coverage.

Compounded Authority with Human-Impacted Outcomes

Trusted Voice in Utah's Behavioral Health Crisis

1 billion

plus UVM in combined audience reach

Tulip Valley Farms achieved a 35% increase in revenue

35%

revenue increase

1,000+

more tickets sold

Raising the Bar without spending on Ads

25%

revenue growth

CEO

of the Year

PR helped generate over 5,100 free radon test requests

5,100+

test kits requested

North Shore Learning Elevates National Credibility

How Utah School Turned Crisis into Advantage

Corn Maze Revenue Increased by 15% utilizing PR

How Eagle Mountain City Passed RAP Tax through PR

57.82%

voter approval · RAP Tax passed

Fast

Media moments don’t wait.

Focused.

Every step to move the business forward.

Full of heart.

We care as much as you do.

You’re doing work that deserves to be seen.

Your story is real. The results are real, and the people you serve are better off because of what you built. But the audiences who could fund it, buy it, partner with it, or champion it don’t know you exist yet. The voices that do know are probably in your industry, not the ones that will change your trajectory.

XL PR fills the gap of awareness to human-impact and business-driving outcomes.

We’re a boutique agency. Two partners who stay in every account, a handpicked team, and a client list we’d genuinely bring home for dinner. Every story gets its own strategy, never a template.

You’ve built something worth hearing about. Our job is to make sure the right people hear it.

— Erynn Kerrigan & Rachelle Peterson

From Clients who’ve seen PR compound.

    
 
 
       Posted on Google  
   
   Jenny Groberg 
 May 18, 2026
 
 
 Trustindex verifies that the original source of the review is Google. I’ve worked with XLPR for the past 2.5 years, and the results have been incredible. The media reach, opportunities, and exposure they’ve helped create have been far more significant that I ever imagined. Their team is strategic, responsive, hardworking, and truly invested in the success of their clients. Over the years, they’ve also become genuine friends, and I’m incredibly grateful for the strong relationship we’ve built. I highly recommend XLPR to anyone looking for a PR team that not only delivers results, but truly cares about the people they work with!
  
 
      Posted on Google  
   
   Andrei Kurtuy 
 March 26, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Working with XL PR has been a great experience for Novoresume. Brittney, Emily, Hannah, and the rest of the team are proactive, organized, and genuinely invested in getting results. From the start, they put together a clear press release schedule aligned with our content calendar and kept us updated every single week without us having to chase anyone. Two press releases per month, distributed through EIN Presswire and proactively pitched to over 100 journalists each cycle, all handled with minimal back-and-forth on our end. What stood out the most is that they stay ahead of the curve. They started integrating GEO optimization into our press releases early on, before most PR agencies were even talking about it, and they were proactive about researching how Novoresume shows up in AI tools like ChatGPT. That kind of strategic thinking beyond just traditional media is rare. They also secured a podcast placement on Career Sessions, Career Lessons and responded fast to reactive media opportunities, including a pitch to CIO magazine on AI replacing jobs. The turnaround on those time-sensitive moments was impressive. On top of all that, they're just genuinely pleasant to work with. Responsive, thorough in their recaps, and they make it easy to stay on the same page. Highly recommend XL PR to any brand looking for a PR team that thinks strategically and actually delivers.
  
 
      Posted on Google  
   
   Matthew Holman 
 January 21, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Worked with them last year to promote our conference and community. We were in the news several times, which was incredible! They are so thorough and excel at outreach and getting us out there. Working with them again this year for more!
  
 
      Posted on Google  
   
   Larry P Salazar 
 January 12, 2026
 
 
 Trustindex verifies that the original source of the review is Google. Smart group of professionals with a bias toward action. Love their enthusiasm and how responsive and agile they are. Great team!
  
 
      Posted on Google  
   
   Vanessa Harrington 
 June 5, 2025
 
 
 Trustindex verifies that the original source of the review is Google. The XL PR team was incredible to work with. They took time to understand our vision and then went to work getting us amazing opportunities. They were with us every step of the way in setting up interviews, following up, tracking, and reporting. We felt very supported by them and it really felt like our success was their success!
  
 
      Posted on Google  
   
   Andrew Miller 
 June 4, 2025
 
 
 Trustindex verifies that the original source of the review is Google. Absolutely outstanding! Working with XL PR this season was a game-changer for Tulip Valley Farms. Their team delivered exceptional public relations support that truly elevated our brand and helped us stand out during the busy tulip festival season. From securing impressive media coverage to crafting compelling press releases and managing every detail with professionalism, XL PR exceeded our expectations at every turn. Thanks to their strategic approach and deep understanding of our vision, we saw record-breaking attendance and incredible buzz across both local and national media. The stories they helped share captured the magic of our u-pick tulip fields, our unique Night Bloom experience, and the family-friendly atmosphere that makes our farm so special. Their responsiveness, creativity, and dedication made them an invaluable partner. If you want a PR team that delivers real results and makes your business shine, look no further than XL PR. Five stars all the way!
  
 
      Posted on Google  
   
   Brad Callister 
 October 24, 2024
 
 
 Trustindex verifies that the original source of the review is Google. I can't say enough good things about the XL PR team. Within just a few weeks of engaging their help, we've had media coverage from KSL TV, KSL.com, ABC 4, Deseret News, and BYU Daily Universe. Erynn and Rachelle are easy to work with, creative,  and they get things done. I highly recommend them!
  
 
      Posted on Google  
   
   Courtney Hart 
 October 17, 2024
 
 
 Trustindex verifies that the original source of the review is Google. I’m an artist, and I reached out to Erynn from XL PR to help me send out a press release for a recent public art project I had completed. I was absolutely WOWed by how efficient and professional she and her team were! Within no time, I received an invitation to appear live on a daytime show, and just two weeks later, I was featured on the morning news. That wasn’t all—three additional news stations covered my event, and my work even made the 10 o’clock evening news on ABC! Articles about my art were also featured on major outlets like KSL, Deseret News, and The Daily Herald. Every time I heard another station was interested in doing a segment or piece, I was in awe at how amazing XL PR was. They made it possible for people to instantly know who I am and the art I had created. If you're considering whether hiring a PR firm will make a difference, I’m here to tell you that XL PR will exceed your expectations. Their work truly made all the difference for me and my project. I couldn’t recommend them more highly!
  
 
      Posted on Google  
   
   Micah Paul Keith 
 August 22, 2024
 
 
 Trustindex verifies that the original source of the review is Google. XL PR does an excellent job with Utah media. For our grand opening of MilkShake Factory in Pleasant Grove, they were able to get placements on Fox13 The PLACE, Fox13, KSL TV, KSL News Radio, Daily Herald, Salt Lake Tribune, and ABC4, in addition to using their connections with over a dozen social media influencers to ensure a strong start. The team was great to work with and communicative throughout and leading up to the opening.
  
 
      Posted on Google  
   
   britton rasmussen 
 December 16, 2023
 
 
 Trustindex verifies that the original source of the review is Google. I hired XL PR to help me get the word out about my adventure company for couples called “Adventure couples” and in less than a month they got me into every single major news outlet in Utah! We were featured it KSL, Fox 13, kutv, abc4, the Davis journal, and tech buzz! They worked so hard for us and we couldn’t believe how fast we were getting articles and interviews! Highly recommend this pr team!