Driving Public Health Awareness Through Media and Government Relations: Utah Radon Services
Client Background
Utah Radon Services, a company dedicated to radon testing and mitigation, partnered with XL PR to raise awareness about the dangers of radon exposure in Utah homes. With radon being the second-leading cause of lung cancer in non-smokers, the client sought to spotlight the issue and inspire more residents to take action through free testing and mitigation services.
Objectives
Strategy
XL PR crafted a dual-pronged strategy focused on media relations and government outreach. The team leveraged human-interest storytelling to create emotional resonance with the public while simultaneously backing the client’s legislative priorities through direct engagement with state lawmakers.
Results
Secured 14 earned media placements spotlighting personal stories and the urgency of radon testing over a 6 month period of time
Generated over 5,100 free radon test requests through media-driven public interest
Engaged 12 influencers who collectively drove 113+ test requests and thousands of online impressions
Organized a successful awareness day event at the Utah State Capitol, attended by five state representatives
Supported direct legislative engagement to promote ongoing education and funding for radon awareness
XL PR’s measurable impact resulted in both public awareness and political engagement. By combining emotional resonance with civic action, the campaign not only drove thousands of test requests but also positioned radon exposure as a key public health issue in the state of Utah. The success of this partnership highlights XL PR’s ability to deliver high-stakes, mission-driven campaigns that inspire both community action and policy change.
Client Endorsement
“Working with XL PR has been a game-changer for our brand. From day one, their team demonstrated an unmatched work ethic—always proactive, detail-oriented, and fully invested in our success. They didn’t just check boxes; they immersed themselves in our business, understanding our goals and tailoring strategies that aligned perfectly with our vision.
The results speak for themselves. We saw a measurable increase in brand awareness, stronger media relationships, and a boost in public perception that directly impacted our bottom line. XL PR isn’t just a PR agency—they’re true partners who care about delivering real value and long-term impact. I can’t recommend them highly enough.” – Brad Callister, VP of Utah Radon Services
