Earned media for behavioral and environmental health organizations.
You're changing how people recover, heal, and live, in addiction recovery, mental health, trauma, and the environments that shape daily life. Your stories should be told with the dignity they deserve, and turned into coverage that moves people to act.
The Challenge
You Feel Invisible Beyond Your Local Trust Circle
The families and patients you serve know your worth. The funders, partners, and policymakers who could expand your reach have never heard your name. You need a partner to change that and establish a strong and trustworthy reputation.
Sensitive Stories with Real Stakes
Recovery, trauma, and health are private matters for people. This isn’t product PR. One careless headline can hurt the very people you are trying to protect.
You're Fighting Misinformation on Issues That Matter
From water resources and wildfires to addiction and mental health, the public holds misconceptions about these issues. Correcting the record takes more than a brochure. It takes earned media at scale, the kind of mass education that actually shifts
Why XL PR is Your Solution
From local trust to expert voice on health
One feature fades. Turn health founders into recurring contributors and regular sources, so you're the voice reporters call when a health story breaks. Most XL PR clients can expect 1–2 coverage pieces a month over a 12-month period.
Sensitive story craft is the whole job
Telling these stories right is everything. Your partnership with XL PR sets guardrails up front so working with journalists protects the people you serve and centers dignity over drama. Safety allows you to tell these stories without having to hide when shedding light on the real issues.
Coverage that drives action, not just awareness
A health placement should change behavior, not just collect clicks. You need to build the kind of authority that turns into test requests, funding conversations, and policy movement, and measure for exactly that.
Recognition that opens doors
Coverage, strategic sponsorships, award submissions, and community partnerships bring a full-funnel look to PR, showing there's more than one path to the authority that impacts the humans behind your mission. You need a built strategy that fits your work.
How It’s Done — The PITCH Method™
Five things have to be true for a story to land. Reverse-engineered from years of placed pitches in finance, public health, and beyond. Miss one and the pitch dies in an inbox.
Health Stories with Human Impact and Action
5,100+ test kits requested
An environmental health company turned a silent, invisible risk into a story families couldn’t ignore. Earned media drove thousands of Utahns to test their own homes for radon and turned a quiet danger into public action. Now, that’s awareness + real-world impact.
Behavioral and Environmental Health
17 Placements to Furnish Futures
A real estate expert and behavioral health founder became the go-to media voice on mental health, capital strategy, and recovery innovation in the regional news. All with community programs like Furnishing Futures that moved families into homes. Now, that’s mission + reach.
Behavioral Finance, Behavioral and Environmental Health
Frequently Asked Questions
How do you protect the privacy and dignity of the people we serve?
The privacy and dignity of the people you serve are respected from day one. It is the first question before any pitching happens. We set boundaries with you up front: what to tell, what’s off-limits, what context is non-negotiable. We secure consent, protect identities where needed, and center dignity over drama. We’re the filter between your mission and the media.
What if we don't have a famous spokesperson or survivor willing to go on record?
You don’t need to have a famous spokesperson or survivor willing to go on the record. Many of our best stories feature your clinical team, your director, or an anonymous source with details a journalist can verify. What matters is credibility, a real story, and a willingness to answer honest questions.
How long until we see behavior change or policy movement?
Policy moves slowly. Behavior change or policy movement takes a minimum of 6–12 months of sustained coverage. But test requests and donation surges can follow a single major placement within weeks, and partnerships often emerge from coverage as funders and agencies discover your work. We track those downstream effects as closely as the placements.
We worked with an agency before that didn't get our mission. Why would you be different?
Working with an agency that doesn’t get your mission is hard. Human-impact PR isn’t product PR, and most agencies treat it the same. We turn down work we’re not aligned with. That’s how you know we genuinely care about and align with every one of our clients.
How do you measure success for a mission-driven organization?
We measure success for a mission-driven organization by what actually proves impact: test requests, donations, volunteer sign-ups, partnerships, policy progress, community awareness. Placements and reach matter, but they’re the input. We don’t report media value equivalency. It’s fiction, and your mission deserves better than vanity math.
Ready to be the voice your mission deserves?