Build founder authority.
Scale your financial brand.
We turn founders into recognized financial voices — through a proven methodology that lands coverage where it matters, builds authority that compounds, and drives measurable business outcomes.
15 minutes · Real listening
The Challenge
Trusted by Clients, Invisible to Others
The families you've helped would move mountains for you. The thousands who still need you have never heard your name.
Marketing Isn’t Enough
You change how people feel about money. Ads and email can't carry something this human. You need earned credibility, the kind a journalist confers, not the kind you buy.
You Don’t Have Time to Pitch Yourself
Pitching yourself to reporters isn't a skill you signed up to build. And there's a business to run while you figure it out.
Why XL PR is Your Solution
From zero media history to the voice on money stories
One feature fades. Turn the finance founders feature into a recurring contributor and regular source so you're the voice reporters call when a money story breaks. Most XL PR clients can expect 1-2 coverage pieces a month over a 12-month period.
Making you trustworthy in addition to visible
Don't stop at the press hit. Earned media gets you seen; founder authority gets you trusted; and partnerships that follow move revenue. Most agencies quit after the placement. You shouldn’t, and we don’t.
Coverage that converts, not just clips
Turn one placement into a standing authority. A single Forbes feature isn't a clipping, it's a credential. Get the placement, then put it to work: the "as seen in" logos that close deals, the name drops in the sales conversations, the contributor column that compounds, the media credibility that instigates the acquisition offer, and clients say yes faster.
Recognition that opens doors
Coverage, strategic sponsorships, and award submissions bring a full-funnel look to PR that gives you the authority you want and need to bring your business to the next level.
How It’s Done — The PITCH Method™
Five things have to be true for a story to land. Reverse-engineered from years of placed pitches in finance, public health, and beyond. Miss one and the pitch dies in an inbox.
How It’s Done — The PITCH Method™
When a pitch lands and turns into coverage 5 things are in place. Not one is missing. XL PR reverse-engineered every placement landed for a finance client — at Forbes, the Wall Street Journal, CNBC, Entrepreneur, and Accounting Today.
P
Person
The right reporter, not the right outlet. We map journalists by their actual beats and recent bylines.
I
Idea
The story, not the company. Every pitch leads with the angle — what makes this worth reading today.
T
Timing
The peg that says ‘today.’ News hook, regulatory shift, calendar moment — it has to exist.
C
Credibility
The human source the reporter can picture using. Named, credentialed, specific.
H
Hand-off
The ask, the follow-up, the work. One clear request, deliberate follow-up, and knowing which channel actually reaches the reporter. Where most agencies quit.
Proof it Works
When a founder becomes a recognized voice
A women-led accounting firm founder went from zero media mentions to Forbes contributor, Utah Business CEO of the Year, and INC 2024 Female Founder — all while revenue grew 25% and multiple acquisition offers came in, directly attributable to the visibility we built.
Key Metrics
140+ placements (18 months)
25% revenue growth
Frequently Asked Questions
How is the PITCH Method different from what other agencies do?
Most PR agencies pitch to outlets, not reporters. They send the same email to 30 people at a publication, and when it doesn’t land, they move on. We pitch specific journalists based on their actual beat and recent bylines. We lead with story, not company. We ensure every pitch has a clear ‘why now’ peg. We verify the source is credible before we pitch. And we don’t stop after the initial send — we follow up strategically until we get a yes or a clear no. The PITCH Method ensures all five elements are in place before we hit send.
How long before I see my first placement?
Most of our clients see first coverage within 4-6 weeks. But what matters more than speed is quality. A single placement in Forbes is worth more than 10 placements in low-tier outlets. During your discovery call, we’ll discuss your story angle and what realistic timelines look like for your specific niche and desired outlets.
What if I don’t have time for media interviews?
You need 2-4 hours per week: interviews, prep calls, and asset gathering. That usually means 1-2 interviews weekly. We handle pitching, scheduling, media training, and messaging. You show up as the expert (which you are). If you truly can’t find that time, we can explore thought leadership through ghostwriting or contributor columns — but direct interviews where journalists hear your voice and story are where credibility compounds fastest.
How do you measure success?
We track placement volume and quality, audience reach, inbound attribution where you can track it, speaking invitations, partnership conversations, and downstream business outcomes — new clients, acquisition interest, recruiting wins. We don’t report on ‘media value equivalency’ because that’s fiction. Earned credibility isn’t the same as paid ads. What matters is whether the coverage actually drives business forward.
What’s the investment?
Our starting engagements range from $3,600–$6,000/month for a 6-month minimum. Most clients expand into additional services (ghostwriting, awards strategy, content strategy) as the engagement matures and ROI becomes clear. We find that 12+ month relationships produce the best results because PR compounds over time. Let’s discuss specifics during your discovery call.
How do we get started?
Book a 15-minute discovery call. We’ll listen, ask questions about your story and goals, and tell you honestly if we’re the right fit. If we are, we’ll outline a strategic approach and investment. If we’re not, we’ll recommend someone who is. Most founders tell us the discovery call itself is valuable — just having someone experienced help you see your story clearly is worth the time.
My work is sensitive — people's debt, their financial mistakes. Can you cover that respectfully?
Yes, we can cover people’s debt and financial mistakes respectfully. That’s the kind of story we love. We tell money stories with dignity, never shame. We protect client privacy, center the transformation over the struggle, and make sure the founder comes across as the guide in the hero’s journey.
People are skeptical of financial "experts." How does coverage build real trust?
Skepticism of financial “experts” is why earned media matters. A journalist choosing to feature you is third-party validation you can’t buy, and it carries weight a paid ad never will. We build the credibility that makes a wary audience believe you, the trust that turns a reader into a client.
The finance space is crowded. What makes a reporter cover me instead of someone bigger?
While the finance space is crowded, reporters don’t cover the biggest name. They cover the best story. We lead with the human angle: the client who finally bought a home, the shame that lifted, the founder who paid off six figures of debt themselves. That’s what a money reporter can’t get from a press release, and it’s what gets you covered over a competitor ten times your size.
Ready to be the voice that makes others’ money confident?