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Get to Know the PR Pros

XL PR is a high-touch, women-owned, boutique public relations firm dedicated to leveraging our elite capabilities in media relations and story placement to drive recognition, credibility, and results for inspiring, Utah-based businesses.

Erynn Kerrigan

Founder and CEO

Rachelle Peterson

Co-owner and Chief Client Success Officer

Jacqueline Crane

VP of Corporate Strategy

Shannon Golladay

Media Relations Specialist and Account Manager

Lindsey Lefevor

Media Relations Specialist and Account Manager

Kylie Jackson Burgener

Content Specialist and Account Manager

Emily Hooke

Media and Influencer Relations

Brittney Fifield

PR Manager and Strategic Operations Specialist

Dara Johnson

Media Relations Specialist and Account Manager

Abigail Hansen

Media and Influencer Relations Specialist

Hannah Ashley

Account Manager & Social Impact, Nonprofit, and Gov. Relations Lead

Elizabeth Cuillard

Executive Assistant

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  • Media Relations
  • Strategic Messaging
  • Public Relations Strategy
  • Financial Services Communications
  • Public Health Communications
  • Brand Storytelling
  • Campaign Development
  • Thought Leadership
  • SEO & Digital Visibility
  • Business Growth Communications

Career Highlights

  • Named 2022 Young Professional of the Year by Utah’s PRSA chapter at the Golden Spike Awards
  • Named to the 2025 Utah Business 40 Under 40 list
  • Won Michael Smart’s National Pitch of the Year three years running (2022–2024)
  • Led XL PR’s growth from startup to more than $715K in revenue in under three years

Education & Certifications

Bachelor of Arts (Communications, emphasis in Public Relations), Brigham Young University

In the News

Notable client placement campaigns Erynn has led include:

CNN · CBS News · CNBC · Fox Business · Forbes · The New York Times · The Washington Post

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  • Operational Infrastructure & Project Management Systems
  • Strategic Planning
  • Content Creation & Copywriting
  • Social Media Strategy
  • Crisis Communications
  • Strategic Partnerships
  • Podcast Production Strategy
  • Health Communications & Wellness
  • Financial Literacy & Education
  • Litigation 
  • Mergers & Aquisitions
  • Tourism Marketing

Career Highlights

  • Named 2021 Young Professional of the Year by Utah’s PRSA chapter at the Golden Spike Awards
  • Co-host of the Influencer Marketing for Destinations podcast, winner of the 2022 w3 Silver Award and 2022 Communicator Award of Excellence
  • Led implementation of XL PR’s company-wide project management system, achieving near-total team adoption

Education & Certifications

  • Master of Business Administration, Utah Valley University
  • Bachelor of Arts (Communications, public relations specialization with minors in business and music), Brigham Young University
  • 12 professional certifications across PR writing, social media, media relations, influencer marketing, and Generative Engine Optimization (GEO)

In the News

Notable client placement campaigns Jacqueline has led include:

Utah “Cookie Wars” litigation PR campaign — Secured national and regional coverage in The Wall Street Journal, Deseret News, and Fox 13 News for a Utah-based cookie brand navigating high-profile trademark litigation.

All-female-built home for the Utah Valley Parade of Homes — Landed broadcast and national trade coverage in KUTV (CBS 2 Salt Lake) and NAHB Now (National Association of Home Builders), spotlighting an industry-first project for a home in the 2020 Utah Valley Parade of Homes (first parade in UT to be both in-person and virtual).

Outlets: The Wall Street Journal · Deseret News · Fox 13 News · KUTV (CBS 2 Salt Lake) · NAHB Now

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  • Media Relations/Placements
  • Social Media Strategy
  • Health Communications/Wellness
  • Financial Literacy/Education
  • Strategic Partnerships
  • Event Execution

Career Highlights

  • Named Employee of the Year for standout performance in public relations and client growth
  • Organized a breast cancer awareness campaign and fundraising event that awarded $10,000 to help cover medical costs for a woman undergoing treatment
  • Founded Live Your Dream Foundation, a nonprofit supporting widowed and divorced single mothers
  • Recognition as an Ernst & Young Entrepreneur of the Year award winner
  • Helped a wealth management firm earn its first Best of State Award

Education & Certifications

  • Bachelor of Arts (Public Relations, minor in Business Management), Brigham Young University
  • Michael Smart PR Training
  • Muck Rack Media Relations Certification

In the News

Notable client placements Shannon has secured include:

CNBC · Accounting Today · KSL · Fox 13 · ABC4 · Utah Valley BusinessQ · Utah Business · The Salt Lake Tribune · Daily Herald · Valley Journals

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  • Content Creation/Copywriting
  • Health Communications/Wellness
  • Financial Literacy/Education
  • Market Analysis/Research
  • Thought Leadership
  • Awards & Recognition Applications

Career Highlights

  • Wrote the Inc. 500 Female Founders application that secured national recognition for a regional finance client and led to an ongoing Inc. column
  • Part of three teams that earned Golden Spike Awards from Utah’s PRSA chapter
  • Wrote four successful Best of State applications for Utah-based clients, including one “Best of Show” winner.
  • Wrote the application that landed XL PR’s founder on the Utah Business 40 Under 40 list, driving statewide recognition and new business leads

Education & Certifications

  • Bachelor of Science (Communications, minor in Political Science), Brigham Young University–Idaho
  • Associate of Science (General Studies) Brigham Young University–Idaho
  • Muck Rack Fundamentals of Generative Engine Optimization Certification, in progress

In the News

Kylie’s writing on behalf of clients has appeared in:

The Wall Street Journal · Inc. · Forbes · Entrepreneur · Fast Company · The Washington Post · Venture Beat · MedCity News · HIT Consultant · Healthcare Business News · Drug Store News · EnsembleIQ · Healthcare IT Today · Medical Economics · Utah Business · HR.com

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  • Media Relations/Placements
  • Influencer Relations
  • Strategic Partnerships
  • Content Creation/Copywriting
  • Social Media Strategy
  • Health Communications/Wellness
  • Financial Literacy/Education
  • Market Analysis/Research

Career Highlights

  • Partnerships with more than 30 companies in the personal care and wellness space, including Tarte Cosmetics, Benefit Cosmetics, Goli Wellness, MicroIngredients, CeraVe, and L’Oréal
  • Developed and managed multiple digital brands, overseeing concept development, content production, campaign execution, live digital engagement, and performance analysis

Education & Certifications

  • Bachelor of Arts (Public Relations, minor in Business), Brigham Young University
  • Muck Rack Media Relations Certification
  • HubSpot SEO Certification
  • Influencer Relations Certification

In the News

Abigail’s clients have been seen in:

ABC4 · Benefitnews · Vendingtimes · KQ2

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  • Media Relations/Placements
  • Crisis Communications
  • Strategic Planning
  • Content Creation/Copywriting
  • Public Health Policy/Advocacy
  • Financial Literacy/Education
  • Strategic Partnerships

Career Highlights

  • Contributed to the passage of 5 bills in the Utah Legislature through advocacy and communication efforts
  • Helped plaintiffs reclaim their public narratives after being silenced by trusted institutions
  • Guided a school through crisis recovery, helping restore community confidence and elevate its reputation beyond pre-crisis standing

Education & Certifications

  • Bachelor of Science (Public Relations and Strategic Communication), Utah Valley University
  • Associate of Science (Humanities and Humanistic Studies), Utah Valley University 

In the News

Hannah’s clients have been seen in:

The Salt Lake Tribune  · KSL · BenefitsPRO · KUER/NPR Utah · Deseret News · ABC4 · Fox 13 · Dice