What XL PR is narrowing down on: I’ve always believed that entrepreneurs were born to make a difference AND build something wildly successful. I always hoped I didn’t have to

Here’s what I know after working with mission-driven organizations: crises are inevitable. But reputation destruction is optional. The problem is most people don’t know how to prepare for a PR

Here’s a confession: In November 2025, we had no idea what we were doing. Here’s what happened: Novorésumé came to us in June 2025 with a problem we’d all been

There’s a pattern I see with experiential brands that I want to talk about. They’ve got a brand new seasonal experience and they freeze. Why? Because they don’t have photos

You Can’t Outsource Your Voice Many founders think they can just hire a PR agency, hand over a check, and magically become an industry icon overnight. But here is the

“PR didn’t fail. You just weren’t ready.” I hear this all the time, especially when discussing PR for startups. Founders come to me frustrated because their last agency didn’t get

Everyone has a story, but not everyone knows how to package it for the media. Whether you are a business owner, a community leader, or an entrepreneur, the difference between

Since February is the “month of love,” I thought I would share some relationship tips. I say “tips” and not “advice” because—full disclosure—I am not a therapist. In fact, sometimes

Recently, I was gone for two weeks straight—the first week in Guatemala on a women’s trip and the second week in Mexico for a family vacation. And you know what

Valentine’s Day is one of the noisiest times of the year for the media. Every florist, chocolatier, and jewelry brand is clamoring for attention. So how do you cut through