Earned for the founders ready to be known.
You've built something that works. Now you want the recognition that matches it, the kind that pulls in customers, partners, and opportunities you can't manufacture on your own. PR turns growth-minded founders into the names their market actually knows.
Your Challenge
You're Growing, But Nobody's Watching
Your business is scaling. The story behind it isn't getting out. The customers, partners, and press who could accelerate everything have no idea you exist.
You Believe in PR, But Don't Have the Reach
You believe in visibility. You'd take the interview, write the column, work the room. You just don't have the media relationships to turn that willingness into coverage.
Your Story Is Your Advantage, Sitting Unused
What makes you unique, why you built this, how you got here, is the most persuasive asset you have. Right now, it lives in your head instead of in the press.
Why XL PR is Your Solution
From unknown to a name the market knows
One feature fades. Turn founders into recurring sources and contributors, so you're the name that comes up when your industry is in the news. Most XL PR clients can expect 1–2 coverage pieces a month over a 12-month period.
Discover the story you can’t see yourself
You're too close to your story. You need a team who pulls the angle out of your journey, your business, your conviction, and positions it the way a reporter actually wants to receive it.
Coverage that converts, not just clips
A placement should bring you customers, not compliments. Turn one feature into standing authority: the "as seen in" logos that close deals, the credibility that makes partners say yes faster, the visibility that compounds into real growth.
Recognition that opens doors
You can have more than one path to the authority that takes a business — coverage, strategic sponsorships, award submissions, speaking, and more. Take your business to the next level with a full-funnel PR strategy that fits where you’re headed.
How It’s Done — The PITCH Method™
Five things have to be true for a story to land. Reverse-engineered from years of placed pitches in finance, public health, and beyond. Miss one and the pitch dies in an inbox.
Stories That Grew the Business
118% revenue growth in half the event dates
A color-blind tulip farmer and his family turned a weekend event into a destination. A Travel + Leisure feature and KING5 Seattle coverage drove 31% more ticket sales and 118% more revenue, on four nights instead of eight, with coverage that kept paying off a full year later. Now, that’s a story that compounds.
Executive Visibility
57.82% voter approval
A fast-growing Utah city needed residents to approve a Recreation, Arts, and Parks tax. With strict legal limits on what they could say, a complex story with sensitive issues turned into a clear community story that passed the RAP Tax with 57.82% approval and 17 earned media placements. Now, that’s messaging that moves people to act.
Executive Visibility
Frequently Asked Questions
I'm not in finance or health. Do you still work with me?
Even if you are not a finance or health-related company, we still want to work with you if it’s the right fit. If you’re a founder with a real story and the drive to be more visible, we don’t need you to fit a category. Tulip Valley Farms, a tulip farm, and Eagle Mountain City, a municipality, are both clients. What matters isn’t your industry. It’s whether your story is real and you’re ready to tell it.
My business isn't flashy. Is there really a story here?
If you think business isn’t flashy, we can dig deep to help you find your story because the story is about YOU: why you built this, what you figured out that others didn’t, the path that got you here. The story usually isn’t the product. We’re trained to find the angle a reporter actually wants, even in industries people assume are boring. “Unremarkable” businesses land national coverage all the time. They just had someone who knew where to look.
How does media coverage turn into actual growth?
Coverage is the input, not the finish line. A feature gives you the “as seen in” credibility that closes deals, the third-party validation partners trust, and the visibility that makes customers choose you over a competitor they’ve never heard of. We measure media coverage and it’s actual growth by what it produces: inbound leads, partnership conversations, revenue, not the clip itself.
Ready to be known for what you’ve built?