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How we Start Working Together

The XL PR Sales Cycle

Our pitch to you has no mystery or drawn-out process. Three phases and 7 steps take you from a five-minute inquiry form to a signed partnership. If we aren’t a fit, you can still walk away with a custom PR Strategy ready to execute on your own before any contract is signed.

Three Phases Before You Sign
Select a phase to see the steps inside it, then choose any step for the detail on time, cost, and what you walk away with.

Phase 1

Getting Connected

Two things before anyone spends a dollar. We find out whether we’re the right fit for each other.

Inquiry Form
5 minutes or less - free
Discovery Call
1 hour - free

Phase 2

Your Blueprint

A custom PR Strategy built for your business, delivered and decided on within 30-60 days.

PR Blueprint
$797 - yours to keep
Proposal Call
1 hour - included
Your Decision
within 30-60 days

Phase 3

Partnership Begins

Scope is drawn directly from the blueprint you reviewed. No surprises. You’ve already seen it.

Contract Signing
Scope from your blueprint
Onboarding
Kickoff on the calendar

Tell us what you’re working on and what’s getting in the way. It’s short on purpose — enough for us to know whether we’re the right fit before either of us spends an hour on a call.

  • Your time: 5 minutes or less
  • Cost: Free
  • You get: A call on the calendar

A real conversation, not a pitch. We dig into your business, your audience, your goals, and what you’ve already tried. Most of this hour is us listening and asking questions.

  • Your time: 1 Hour
  • Cost: Free
  • You get: Clarity on what PR can do for you

Your custom PR strategy, written for your business. Company summary and pain points, a website PR audit, 3–5 strategic service approaches, 3–5 pitch angles, 6-12 month PR calendar, a sample media list, timeline, metrics, and budget. Read more about the blueprint here.

  • Your time: We build it in 1-2 weeks
  • Cost: $797
  • You get: A strategy document that's yours to keep
We walk you through the blueprint live — the thinking behind every recommendation, what we’d prioritize first, and what results look like. You ask hard questions; we answer them.
  • Your time: 1.5 hour
  • Cost: Included with Blueprint
  • You get: A plan you understand well enough to run

Take the blueprint and execute it in-house, or hand it to us. With 30-60 days to decide, we figure it’s long enough to think it through and short enough that the strategy is still current and the media angles haven’t gone stale.

  • Your time: 1 hour
  • Cost: No further commitment (but we hope you like it enough to keep us!)
  • You get: A yes or a no and a long-term partner on your side (potentially)
Scope, deliverables, and investment — all drawn directly from the blueprint you already reviewed. No surprises, because you’ve seen the plan.
  • Your time: A few days’ turnaround
  • Cost: Per your scope
  • You get: A signed agreement
You’re an XL PR client. We collect assets, set up communication and reporting, and schedule kickoff. The partnership timeline takes over from here.
  • Your time: Variable per contract
  • Cost: Minimum of $3,600
  • You get: Kickoff on the calendar

Your First 90 Days After You Sign

After signing a contract with XL PR, your onboarding is passed off to your hand-picked team with the following timeline.