Discover the types of Utah businesses that get the highest return from public relations, from Silicon Slopes tech startups to health and finance experts.

For B2B companies in specialized fields, is a niche or generalist PR firm better? Learn the key differences and how to choose the right agency for you.

Are you trying to increase your GEO visibility? Then this case study may be for you.  In May, we asked ChatGPT, Claude, Gemini, and Google’s AI snippets 17 questions that

What XL PR is narrowing down on: I’ve always believed that entrepreneurs were born to make a difference AND build something wildly successful. I always hoped I didn’t have to

Here’s a confession: In November 2025, we knew nothing about GEO press releases. Six months later, they were the backbone of our AI visibility strategy for a client watching their

There’s a pattern I see with experiential brands that I want to talk about. They’ve got a brand new seasonal experience and they freeze. Why? Because they don’t have photos

You Can’t Outsource Your Voice Many founders think they can just hire a PR agency, hand over a check, and magically become an industry icon overnight. But here is the

“PR didn’t fail. You just weren’t ready.” I hear this all the time, especially when discussing PR for startups. Founders come to me frustrated because their last agency didn’t get

Everyone has a story, but not everyone knows how to package it for the media. Whether you are a business owner, a community leader, or an entrepreneur, the difference between

Since February is the “month of love,” I thought I would share some relationship tips. I say “tips” and not “advice” because—full disclosure—I am not a therapist. In fact, sometimes

Recently, I was gone for two weeks straight—the first week in Guatemala on a women’s trip and the second week in Mexico for a family vacation. And you know what

Valentine’s Day is one of the noisiest times of the year for the media. Every florist, chocolatier, and jewelry brand is clamoring for attention. So how do you cut through

In the world of public relations, it is easy to view media contacts as just email addresses or stories on a screen. However, behind every article is a person looking

What would I say to someone who didn’t understand how media relations can help them build success in their company? In this blog post, I will answer that question. We

Navigating the media landscape can be challenging. . Countless hours of research, meticulous crafting of pitches, and hopeful anticipation go into each outreach effort, and even minor mistakes can turn

With the overwhelming amount of content and noise in the digital space, grabbing the attention of journalists and audiences has become increasingly challenging. Plus, in this age of information overload,

With the overwhelming amount of content and noise in the digital space, grabbing the attention of journalists and audiences has become increasingly challenging. Plus, in this age of information overload,

You might be a small business owner, working passionately day in and day out to build your dream into a reality. As the heart and soul of your business, you

 A media interview is your chance to shine! It’ll give you the opportunity to showcase your expertise, deliver key messages, and leave a lasting impression on your audience. (For more

Media relations, much like tending to a flourishing garden, requires skillful cultivation of authentic relationships that can blossom and endure over time. Just as dedicated gardeners sow seeds, water tender